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Here at Shropshire FA we work hard to develop relationships with a number of preferred suppliers that we feel hold similar values and objectives as our Association.

As a result of these partnerships, clubs, leagues, coaches, players, referees & volunteers working in Shropshire can access discount off services and products from our partners listed below.

AFC Telford United

The Shropshire FA now have a designated Football Participation Officer responsible for Football Participation in the Telford & Wrekin area. AFC Telford United have continued their partnership with The Shropshire FA by supporting the Football Participation Officer who is now based at the football club.

AFC Telford United is a football club based in Telford, Shropshire, England. The club was formed in 2004 after the original Telford United, founded in 1872. Currently members of the National League North, the sixth tier of English football, they play home matches at the New Bucks Head in Wellington, part of the new town of Telford. Their colours are white with navy blue and red trim. 

Telford play their home games at the New Bucks Head. The ground was renamed following renovation in 2000, having previously been known as the Bucks Head. During the renovations Telford United played with only two terraces in operation, with a small temporary stand situated on what is now the East Terrace and portable cabins in the car park were used for changing rooms. It had previously been home to Wellington Town and Telford United.

Visit AFC Telford United Website

Salop Leisure 

Salop Leisure started life as Salop Caravans in 1966. For over forty years, as the company grew, our showroom and offices were at Meole Brace in Shrewsbury. In 2006 we built a brand new, state-of-the-art caravan showroom and service centre at Emstrey, just outside Shrewsbury on the A5.

There is plenty of free parking and visitors can also enjoy our on-site garden centre and café restaurant. A fun time out for the whole family! To reflect the wider range of products and services we offer, we changed our name to Salop Leisure.

Working with top UK leisure manufacturers such as ABI, Atlas, Carnaby, Regal, Swift and Willerby, we are now the premier caravan, campervan, holiday home and motorhome dealer in the Midlands and Mid Wales.



We are the founding company of the Acousta group. We specialise in the manufacturing of foam, rubber and plastic components for a wide variety of sectors. The components are processed from blocks, sheets and rolls of materials using our band saws, CNC machines and water jets to our customer’s specification.

Furthermore, our company is also a significant player in the moulding of polyurethanes. Specifically in complex components such as floor mats, armrests, headrests, seating, trim and headliners. We are one of a few manufacturers who have an Integral Skin machine. As a result, this allows us to create products featuring multiple colours, UV stabilisers and anti-bacterial additives. We can incorporate inserts facilitating a wide variety of customer needs. In other words, if you have a unique design which requires a particular insert. The insert included it at the moulding stage, speeding up production.  We provide a product design and development service to all our clients with any query they may have with regards to their product. We also offer acoustic testing, Sampling and Rapid Prototyping as customer.


UK global

CLUB COVER has specialised in grassroots football insurance for over 20 years, and is one of the UK’s major providers of liability and personal accident insurance for amateur football clubs and leagues.

Visit UK Global Website

TJ Vickers

TJ Vickers of Telford and Shrewsbury are the UK’s leading family owned Suzuki, Fiat, Alfa Romeo & Jeep car dealership.

We primarily serve the Shrewsbury, Telford and Shropshire  area, however, we are conveniently located  for  the  whole of the West Midlands and beyond. TJ Vickers provide  full main dealer  facilities, from the sale of new and used vehicles, Motability, through to MOT, servicing and sales of parts and accessories for all of their brands. Visit our showrooms on Knights Way, Battlefield Enterprise Park, Shrewsbury, SY1 3AB  Tel: 01743 460777 and Trench Road, Trench, Telford, TF2 6PL Tel: 01952 605301.

Visit TJ Vickers Website

Discount Football Kits

Discount Football Kits are Shropshire FA’s Official Retail Partner alongside Nike. All parties in the partnership actively work together to benefit the Association’s member leagues and clubs as much as possible. 
Discount Football Kits is a family owned business that was established in 1979 that has evolved into the leasing specialists in supplying branded team wear to grassroots teams across the UK, 
As a committed retail partner, Discount Football Kits can aid grassroots clubs in resolving the most common team wear problems they are challenged with, offering a variety of platforms to overcome these issues, all of which are tailored to each clubs individual needs.


 Nike Mini Soccer Park Kit


In the fall of 2015, our co-founder Keld was sitting in traffic, late for his son’s football match. He began wondering ‘why is it not all football matches get recorded’. Sure, pro clubs and elite level academies record their matches, but with video technology evolving dramatically these years, why is it not possible to simply, affordably and easily record all matches – from Champions League to Sunday League? That afternoon, the idea of Veo was born.

As we began to work toward this goal of making a sports recording solution, it became clear that to do it properly, we would have to develop all aspects from the hardware to the software ourselves. Our first hardware prototypes were not much, two action cameras, a battery and an SD card. While they were a hassle to set up, operate, and upload, they were enough to send to a selected number of clubs around Copenhagen to gather footage and begin the software development.

Artificial Intelligence and machine learning is not child's play. Developing the software to track a tiny football on a 3-dimensional football field recorded in 2 dimensions by 2 lenses begins to make your head spin. We began the lengthy process of dissecting hundreds of thousands of images to teach the machine what is a football and what is a football boot, a players’ shorts or a shiny bald head. After years of this, the machine has learned and continues to learn to become more accurate, not just on the ball but other aspects of the game.

Since Keld's idea four years ago, Veo has stretched across the world to every continent (except Antarctica). With approximately 2,200 clubs in more than 60 countries using the camera, we record more than 15,000 matches per month. Our groundbreaking AI technology, video analysis and server infrastructure process all these recordings and provide it on a customised user friendly online platform.

The Veo team continues to grow and we are now more than 50 people in our Copenhagen office. We have developed a neural network and computer vision that can be considered revolutionary. Beyond being able to record without a cameraman, by tracking the ball and players we are able to provide extensive in-depth analysis that was impossible for most teams before

Our mission has always been to make the football recording and AI analysis available to all clubs, no matter the size, financial ability or skill level. Small market clubs have not previously been able to firstly, record their matches, furthermore, have access to in-depth analysis.

While the background technology can be complicated, we maintain our goal to make the process of recording, uploading, viewing and sharing your game as simple as possible. We are democratizing football, one camera, one field, one team at a time. We’re very excited about the future that this innovative software and technology will bring to football and the other sports we expand to.

Visit Veo Website here

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